Uber Safari Launches in Kenya: Transforming Wildlife Tours

Nairobi, Kenya — Uber Technologies Inc. has entered Kenya’s booming tourism market with the launch of “Uber Safari,” a new service enabling customers to book guided game drives into Nairobi National Park directly through the Uber app. The ride-hailing giant unveiled this service as part of its 10-year anniversary celebration in Kenya, marking a significant expansion beyond urban mobility into the safari tourism sector.

The Uber Safari experience offers both day and night tours, each lasting three hours with licensed guides and safari-ready Land Cruisers. Day trips are priced at KSh 25,000 (approximately $192) for up to seven passengers, while night excursions cost KSh 40,000 (around $307) for up to five passengers. Bookings are made upfront through the app, with park entry fees paid separately by customers. The service also includes convenient pick-up and drop-off from customers’ homes.

This product is launched in partnership with key stakeholders including the Kenya Wildlife Service, Tourism Regulatory Authority, Magical Kenya, and local safari operators, ensuring compliance with environmental and tourism regulations. Uber safaris in Kenya aim to facilitate seamless access to the unique Nairobi National Park, the world’s only wildlife reserve located within a capital city.

Imran Manji, Uber’s General Manager for East Africa, emphasized the significance of the initiative: “Tourism plays a vital role in Kenya’s economy, and with Uber Safari, we are excited to unlock new ways for people to connect with our incredible wildlife heritage. This product makes safaris more accessible and convenient for locals and international visitors alike while generating new income streams for drivers and communities dependent on tourism.”

Kenya’s tourism sector is a cornerstone of the economy, contributing over 10 percent of GDP and more than 5 percent of formal employment. Post-pandemic, tourism has rebounded strongly with a 24 percent rise in visitor arrivals in the first half of 2025. Uber Safari positions the company to capture part of the $4.3 billion tourism market by targeting business travelers and short-stay visitors seeking quick wildlife adventures.

Anabel Díaz, Uber’s Vice President for Europe, Middle East, and Africa, highlighted the broader impact: “Uber Safari symbolizes how technology and tradition combine to strengthen tourism, support livelihoods, and offer riders unforgettable experiences.”

The service also empowers local tour operators and fleet owners by allowing them to register vehicles on Uber’s platform, thus tapping directly into Uber’s large customer base and booking technology. This integration ensures that value flows back into Kenya’s local economy and helps create sustainable tourism livelihoods.

Uber Safari follows a similar launch in South Africa and could be expanded to other African destinations with nearby parks if successful, reflecting Uber’s strategic foray into leisure tourism beyond urban transport.

With this new offering, Uber is not just celebrating a decade in Kenya, but also innovating ways to bring the wonders of Kenyan wildlife closer to residents and tourists alike, all while supporting the growth of the local tourism ecosystem.

If you cant afford the Uber Safari- you can always just rent a car and driver with us and enjoy a budget-friendly tour in Nairobi national park. Contact us now by emailing to info@rentadriverkenya.com or call us now on +256-700135510 to speak with the reservations team.